Denny’s Provides Food For the Poor — Musicians
Denny’s has introduced a rather edgy, innovative campaign to drive new customers to their restaurants. For me, Denny’s is seen as a place I’ll only frequent past 2 am when everything else is closed, and apparently Denny’s is perfectly happy with that image.
In fact, they have launched a campaign to feed musicians who stumble in after shows for free! As times are hard, and touring costs have become exceedingly expensive, Denny’s is trying to step in and help out artists trying to hit it big.
For artists to get involved in the program, they have to sign up on Denny’s site, and get accepted into the program. Right now, there are only 6 bands in the program, so they might be going through an evaluation process now and should have a lot more bands coming on soon.
It’s great to see companies try new, edgy marketing campaigns, and hopefully this will actually help them improve their image, as well as their sales.
